... the road to July!

25 December, 2006

24X7, Services ... are they keywords to ...?

Heard about it, thought about it but in real didn’t ever feel much about it but when I sensed it around, surely wasn't ready to accept, for the simple fact that its’ not expected to encounter ‘this’ so early in life that too at an age full of energy, enthusiasm & the vibrations of several sorts.

But what persists will eventually be discovered and then you realize that it has actually creeped in already without any sign, there is nothing much that you can now do about it. It’s there now, accept it or not but its there!

This is something which has been best known for giving company to the retired, old age people. Of course if it comes to a person in his early twenties its' meant to be resisted. I too did it, likewise does any human but now I explore that ‘this something’ is becoming quite a norm and getting prominent by every day & hour, no more it has got only to do with the aged but young once are sweetly embraced by it too.

Since this this something’ is a mute societal phenomenon today, there must be something responsible for it too. With lots of observations, comparisons & contrasts, there are two things that took my attention away; seem to bring in this societal transform.

Two magic words “24x7” and “services”, so simple, so overwhelming, so elegant & yes highly fascinating as a consumer/user; but I see them weaving a thick web around us. Digg a bit deeper, they seem to have embraced our complete society. I’m sure no resident of a cosmopolitan city like Bangalore can ever deny the fact that they are the prime factors for the paradigm shift in the societal behavior, consumer expectations, organizational functioning, rationalism etc.

Buzzwords, our country has welcomed warmly, whole heartedly & accepted with high regard simply finding them the basic ingredients that makes the better countries actually better, we have had absolutely no offense for the same but in bits and pieces.

And these words were actually loaded with wonderful gains like exceptional monetary benefits at an early age, world class infrastructure & dynamism at work etc. hence gaining a ground on the soil of an aspiring country like ours was never a big deal. All they demanded in turn is the complete soul involvement in the high pressure work, which too wasn’t any issue through any angle, given that we still lead this world in terms of population.

Hold on! Even though, we have local yet global facilities at our toes, fat pockets and several groomed bodies around, this something is yet making its foot stronger in one's life.

What’s this ‘this something’ that has plugged in our lives so seamlessly? What it actually is which has been the subject of this whole contemplation?

24x7, and services ... are they the keywords to loneliness?