When you travel from Delhi to Meerut, there's a place mid-way called Modinagar, this place is actually famous for "Shikanji" (only thing i know) - its fundamentally the lemon water with some added sugar, spices etc to make it taste more jazzy, i vaguely remembered "Jain Shikanji" was the first brand name in this space & actually famous for its best taste, flavor and the zing it offers with its every sip.
Now today while traveling in the roadways bus, I happened to glance upon a few advertisement boards promoting this shikanji drink by not only Jain Shikanji but also the other competitors who have come in place (certainly looking at the demand for this watery drink). A couple of advertisement boards of Jain Shikanji then I saw the board of "Raja Shikanji", and the advertisement actually went something like this:
This indeed looked to me quite surprising that england govt. is bothering about our so common home-made drink so much! Initially, I smiled but a little further I realized what-to-actually-do to beat competition and also the actual penetration of these foreign certifications in the first place for the first time. I feel this is quite enlightening as to; why these certifications? and how valuable are they? :)LL
Now today while traveling in the roadways bus, I happened to glance upon a few advertisement boards promoting this shikanji drink by not only Jain Shikanji but also the other competitors who have come in place (certainly looking at the demand for this watery drink). A couple of advertisement boards of Jain Shikanji then I saw the board of "Raja Shikanji", and the advertisement actually went something like this:
Raja Shikanji
England sarkar dwara manyata prapt
(Certified by the England Govt.)
(Certified by the England Govt.)
This indeed looked to me quite surprising that england govt. is bothering about our so common home-made drink so much! Initially, I smiled but a little further I realized what-to-actually-do to beat competition and also the actual penetration of these foreign certifications in the first place for the first time. I feel this is quite enlightening as to; why these certifications? and how valuable are they? :)LL
2 comments:
Ok.. now thats amusing.. but how can anybody just post an ad.. be it true or false.. isnt there a body to regulate all these activities??
I am really not sure about the bodies regulating such an act.
Yes this definitely is amusing!
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